Smirnoff has a storied past dating back to Tsarist Russia.
It's survived revolutions, exiles, and prohibitions.
It's been stolen, smuggled, counterfeited,
& stirred – not shaken – in the first of
Hollywood's most iconic martinis.

Yet today, most people remember it from
nights they’d rather forget from school.

For its first global campaign in 25 years,
we pressed Smirnoff to restore the record:

Fame is fleeting.
Infamy is infinite.